Table of contents
🔍 What’s the issue?
When a supplier objects to a sale, some brokers immediately ask us to “just reapply”.
Spoiler: this isn’t how it works. Suppliers have fixed rules; we don’t make them up, and asking us won’t change them.
🧠 Why does this happen?
Objections almost always mean debt or no Direct Debit.
Until that’s fixed, nothing will go through — no matter how many tickets you raise.
Each supplier has its own retry process (some automatic, some manual, all limited).
✅ What should I do instead?
Read the supplier rules below. Follow them. Please.
Auto reapply 3 times once the objection clears.
❌ Do not raise a ticket asking us to reapply. It’s already happening.
If we notify you of an error, that’s not an invitation to nag us — it means wait. The reporting will update when it’s good and ready.
Auto reapply twice, 21 days apart.
3rd attempt = manual and final.
After 2 failed rounds, we reserve the right to cancel. Why? Because at that point it’s like banging your head against a brick wall — and we prefer to keep our foreheads intact.
You must raise a ticket with the new date you want. We aren’t psychic.
Maximum 3 attempts.
If it fails a full round, we’ll try once more. If it fails again, we’re done. We won’t keep submitting the same sale forever because your customer hasn’t sorted their mess.
Manual only.
E.ON don’t give us status reporting. Translation: they live in the Stone Age.
You must raise a ticket with the objection reason and new date. If you don’t tell us, nothing happens — because, again, no crystal ball.
Manual only.
Maximum of 2 attempts. After that, game over.
🚫 What NOT to do
❌ Ask us to reapply when it’s automatic (EDF/SP).
❌ Keep hammering in sales with the same objection still sitting there.
❌ Waste limited attempts and then act surprised when we say “no more”.
❌ Assume raising five tickets will somehow bend supplier rules. It won’t.
😩 “But my customer wants it sorted NOW”
Yes, we know. Customers get annoyed. But until the debt’s cleared or the DD is set up, no supplier will accept them. Not EDF, not SP, not even Santa Claus Energy if it existed.
If your customer can’t be bothered to fix it:
✅ Sell them a different supplier. (Honestly, we won’t lose sleep.)
📌 Summary
| Supplier | Reapplication Rules | Broker Action |
|---|---|---|
| EDF | Auto 3x | ❌ Do not raise ticket |
| Scottish Power | Auto 2x (21 days), then manual 3rd | Only contact us if 3rd attempt needed |
| BGL/BGB | Manual, 3 attempts max | ✅ Raise ticket with new date |
| E.ON | Manual only, no reporting | ✅ Raise ticket with objection reason & date |
| Smartest / SSE / Valda | Manual only, 2 attempts | ✅ Raise ticket with new date |